Sure, 2018 was pretty good. Your small business grew a little, you expanded your customer base, and word spread about your product. Maybe you utilized one of our luxurious Phoenix office spaces for rent, or enjoyed our efficient Phoenix virtual office services. But as good as 2018 was, wouldn’t you like to see your small business perform even better in ‘19? We’ve got the scoop on a few trends and predictions for 2019 that can help give you, and your business, a leading edge in the coming year.
Keep it Personal
While technology continues to make gigantic leaps and bounds, research shows that a modern customer’s preference for personalized, human interaction within business transactions is growing just as quickly. Achieving this balance is no small feat for business owners, as you’ve got to keep on the cutting-edge of the latest advances in technology, as well as improve the degree to which you provide personal, hands-on customer service. Page Arnof-Fenn, founder and CEO of Mavens and Moguls, says, “Make sure you offer several ways to talk with [customers] and get to know them. Algorithms can only tell you so much about a customer, [but] transactions are driven by relationships. Use automation where you can, but do not ignore the power of the personal touch.” At Versant, our office assistant services can take care of the time-consuming details of running your business, such as mail-handling, call-forwarding, and email services, leaving you to building valuable relationships with your customers.
Experience and opinion are everything
Research shows that the 2019 customer will gravitate more and more towards the “total package” in regards to customer service. People want company accessibility, fast and efficient service, a high-quality product, and a personally fulfilling experience. No problem, right? And not only that, but modern customers are also largely turning to business/product reviews when they make purchase decisions. Andrei Vasilescu, CEO of DontPayFull, says, “Today, customer reviews influence more than 95 percent of online customers before they decide to purchase. Moreover, more than 90 percent of people step back from buying the things online which do not have any reviews, good or bad,” Offer incentives for writing a review, such as a generous coupon for a future purchase. After you provide stellar service and a quality product, that is.
Show some employee love
With unemployment rates at an all-time low, retaining your quality employees is crucial. Little perks can go a long way when it comes to employee satisfaction. Something like offering an extra paid afternoon off or a modest gift card to a coffee shop can make a big difference in employee morale. Part of treating employees well also includes providing a pleasant location for meetings, trainings, and collaborative work. Our beautiful Phoenix rental offices provide an inviting and appealing work space with top-of-the-line internet connection, coffee service, luxurious furnishings, and spacious offices and meeting rooms.